Highlights from the Tomorrow Show: Reflections from our CCO

Highlights from the Tomorrow Show: Reflections from our CCO

November 8, 2023
Time to read: 8 minutes
Haavard Oestensen

We recently hosted our inaugural Tomorrow Show in Houston, an event that brought together maritime and O&G industry leaders. It promised two days packed with learning, inspiration, and networking – and it sure delivered. In case you missed the event, here are my thoughts and key takeaways to bring you up to speed.

Takeaway 1: Generative AI will continue to change the way companies operate

Within heavy asset industries, the use cases for AI and more specifically Generative AI continue to increase. Across Tomorrow Show sessions, use cases in focus included operational improvements across the value chain, energy storage, cybersecurity, worker health and safety, maintenance, and supply chain optimization.

Here’s a soundbite from guest speaker Paul Siwek (Accenture) that stood out to me: “Generative AI is transforming how we can pull everything together to drive transformative change. What’s really changing the game today is the accelerating pace of innovation.”

Greater insights, scaled emissions management, improved customer service (around the clock), and worker efficiency are immediate wins for companies that are ready to lean into an AI-centric future.

Takeaway 2: Digital strategies need to be tied to operating models

This discussion has been around for a while, but joining guests from our customers Chevron, Shell, and LNG Canada on stage for the panel Digital Innovation Across the Value Chain reminded me once again why this is so important. Digital is an enabler to meeting business objectives but needs to be tied to broader organizational and business goals. Data is an asset, change management is essential and to unlock the true value of digital initiatives, people need to be central to the design and champions of transformation.

We want to put data, analytics, and decision-making into a human context so that people can more easily take decisions, in real-time, in relation to the job they need to do. Creating digital blueprints for industry operating models will help us get there faster, and at scale.

Grateful for the opportunity to present my session ‘The Industrial Work Surface: It takes a village’ to our customers, partners and industry connections.

Takeaway 3: It’s still all about data

From a technical perspective, we have seen industry operators invest in digital, systems and data storage – and that’s fantastic. Yet activating data at the business level remains a challenge, and there are missing connections in the data value chain. As an industrial software company, we understand that deeper capabilities in DataOps can help connect these parts, giving customers an ecosystem of solutions and self-service tools that help ensure good quality data and make this data accessible and valuable across the organisation.

Emerging trends


During the session ‘The near-term and long-term case for digital twins’, Jim Schneider shared Chevron’s experience in leveraging the expertise of partners and vendors to drive use case development for scalability and faster speed to market. I am reminded of the value of co-innovation and how it continues to strengthen the value proposition of digital twins for our thousands of customers worldwide.

Handing over the Game Changer award to Shell representative Koren Dixon, Transformational Change Manager. We thank our customer Shell for their continued commitment and role in our shared achievements.

Entire workflow digitalisation

The mention of workflows echoed across many sessions at the Tomorrow Show, affirming our mission to deliver software that is truly digitalising workflows end-to-end. Why is this so important?

  •  It hides the complexity of data, hybrid Machine Learning and complex algorithms behind an intuitive interface where users can complete an entire workflow in a simplified way.
  • We want to displace gaps in workflows that are still manual so that we can ease workloads, increase safety and activate more autonomous ways of working.
  • The industry needs to move away from linear and siloed workflows to an industrial work environment that is agnostic and integrates with existing technology stacks, allowing data to converge and flow between teams and processes.
  • We want a solid data foundation that makes it easy to digitalise data and workflows, making expert tools and workflows like simulation and process optimisation available to more workers in an organisation.

The people story

As I listened to sessions delivered by speakers from our customers, partners and Kongsberg Digital, the people story stuck with me. How can we get people involved, mobilise them, change their hearts and minds? Our focus first and foremost needs to stay on creating value for the largest number of users. Throughout our co-innovation, development, pilots, deliverables, and services – we need to engage in a way that is transparent so that people agree with the common belief that together, we can drive the energy transition. As I emphasised in my own session, it really takes a village.

If you didn’t get a chance to join us this year, I hope you can make it to the next Tomorrow Show. In the meantime, download your free copy of our newly launched book Shaping the Future of Work here to see how technology is transforming the heavy-asset industry.

The optimism is infectious, the technology is exciting, and the challenges are momentous. As an ecosystem of collaborators shaping the future of work, we can succeed.

About the author

Highlights from the Tomorrow Show: Reflections from our CCO

Haavard Oestensen

Chief Commercial Officer at Kongsberg Digital

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